Are you struggling to effectively sell your beauty and fashion products?
Are you looking for a way to stand out from the competition and drive more sales this 2023?
If so, then you need to start creating more videos.
As an e-commerce store owner, investing in video content will help you significantly increase sales!
Keep reading and learn why using videos can help bring your business up to the next level.
Reason #1 Videos Grab Attention.
When you’re running digital ads, half of the battle is getting the people actually to look at your ad.
Think about this… what grabs your attention when you’re scrolling through a website.
Is it an essential text ad or is it a colorful video?
The answer is always a video.
By creating video content for your beauty and fashion products, you’re already giving yourself a 50% more chance to grab that attention. The other 50% you will have to come up with, depending on your creativity.
One of the main things you should do is test out different ideas to see what works with your audience.
Sometimes it’s fun, sometimes it’s something beautiful.
Sometimes it’s something that shows your product. You’ll need to test and see which works better.
Reason #2 Videos Engage More:
Videos not only grab your client’s attention… they keep their attention if they are made correctly.
Videos can pack a lot of the information that you need to transfer into a very small package, plus they are good at storytelling.
People love storytelling because it gives them emotional responses.
If you trigger emotions, your audience will want to share, comment, and like them, and organic videos are the best to do this.
But most of the time business owners spend most of their budget on produced videos.
They are not that good at engaging people because their main goal is showing the product’s benefits without emotions.
Also, the budget difference between organic videos and produced ones is huge.
Our advice is to start creating more organic TikTok UGC videos to engage more and increase your ROAS.
Reason # 3. Videos drive more traffic.
In 2022, about 87% of marketers say that video helped them increase traffic for their beauty/fashion stores. That percentage grew from 55% in 2015.
One of the reasons for this increase is that people are more open to sharing videos with their friends. When they share, every interaction creates a link back to your website (inbound link).
If you have more inbound links, your beauty/fashion store increases its ranking on Google.
See this as if you’re getting more authority when people are looking for products like yours and comparing them with your competitors.
More authority = more traffic
But you know what’s even better?…..
Using videos in your emails.
We tested this out with a client and got incredible results.
After using videos in emails, our client online transactions increased by 20%. Its CTR increased up to 300%, and the word video in the subject line increased its open rates by 19%.
Who wouldn’t want that for their business?
Reason #4 Videos Improve Brand Recall
Videos have the unique power to increase brand recall when used correctly. From TV commercials to YouTube ads, videos connect with viewers in ways that text alone fails.
Videos combine the attention-grabbing of pictures with the easily digested storytelling of words.
Storytelling is a powerful tool for beauty/fashion because it creates an emotional connection with the audience.
By using storytelling, your brand and products become relatable and engaging. This helps people to remember them easier.
Additionally, storytelling helps to differentiate your brand from competitors. By creating a unique and memorable narrative that people can associate with your brand.
This is also called the brand voice.
When you get that match between storytelling and your UVP, your brand recall will boost to the moon.
By now, you should be convinced to start creating videos for your fashion / beauty business if you want to stay ahead of the competition.
If not, let’s review:
* Videos engage more viewers than pictures or articles
* They help improve web traffic and search engine optimization (SEO)
* And they grab attention more effectively than other forms of content.
In short, if you want to stand out from the crowd and increase brand recall in 2023, start planning your video content strategy today.
If you need a little help getting started, we’re here for you.
Schedule a free call with one of our experts and we’ll take care of the rest.
Author.
Nicolas Abril – COO Glam creatives
We’re the only creative agency that understands beauty and fashion.
